Households in America are now receiving the equivalent of a truckload (est. 1,200 lbs.) of pre-printed paper direct-mail advertising each year, causing needless use of energy, deforestation and pollution from logging and paper mills. This happens because some advertisers are supporting the shotgun approach of printing and distributing thousands of tons of paper ads and coupons that will never be used. Over 99% of pre-printed coupon-ads are never used, and our environment is suffering!

We all must now ask the question: Why print coupons unless someone will actually use them?

Everyone remembers the old paper volumes of the encyclopedia, which have now been smartly replaced by a single CD-ROM. One can only imagine how many thousands of tons of paper (and trees) that are saved annually by that single conversion.

Ultimately, by condensing (digitizing) those thousands of tons of pre-printed paper ads and coupons onto the recyclable $averCD CD-ROM, consumers can simply print the coupons they will actually use.

$averCD can help conserve our environment in three ways:

1- Fewer trees are harvested for use as paper products (ads and coupons), keeping forests intact for recreation and providing more oxygen for us to breathe.

2- Helps reduce air and water pollution from paper mills as well as reducing energy required in the milling process.

3- Less paper used requires less recycling, reducing pollution and energy use from the recycle process.

Advertisers using $averCD needn't participate in the antiquated and inefficient practice of over-printing coupons, thereby significantly reducing costs for both client acquisition and retention. These savings can then be shared with consumers via incentives (coupon savings, gift certificates) which are printed by consumers from the $averCD CD-ROM coupon book, quickly as needed. Consumers, Advertisers and our Environment all benefit!

Advertisers that used $averCD to advertise in Q4 of 2005, Q1 2006, Q2 2006, Q3 2006 and Q4 2006 in place of the wasteful distribution of millions of preprinted paper coupons and ads helped to save over 1,000,000 pounds* of pre-printed paper from being sent into Portland/Vancouver consumer mailboxes. $averCD is currently on track to save more than 1,000,000 pounds of paper this year alone in Portland/Vancouver, which is approximately 450 tons of paper, or approximately 2,000 tons of live trees annually!

Now imagine how many trees and how much paper will be saved as the $averCD paradigm grows into other cities across the United States! And you can help too! Simply spread the good news about $averCD to your friends and associates. $averCD thanks you for your help and for your support!

*estimated combined weight of all consumer direct paper ads/coupons